TABI's universe represents vision of the future, a world where nature and digital technology come together in a symbiotic union, at a point when technology becomes so advanced it is indistinguishable from our natural world. And so, the anemone turns into a tree, and the tree grows money. A world visually impressive, yet educational.

TABI, a new face of the Tatra Banka, was introduced through a hero commercial, built primarily in Houdini, allowing the world of TABI to feel fluid, organic, and alive.

The universe of TABI represents one of my most complex works to date, combining character design, world-building, animation systems, technical problem-solving, and large-scale creative direction across digital products, marketing, lots of campaign materials and speculative physical space.