tabi
tabi
tabi
Creative Direction, Film Direction
Year
Year
2024
2024
Client
Client
Tatra Banka
Tatra Banka
Production
Production
Sorrywecan
Sorrywecan
TABI's universe represents vision of the future, a world where nature and digital technology come together in a symbiotic union, at a point when technology becomes so advanced it is indistinguishable from our natural world. And so, the anemone turns into a tree, and the tree grows money. A world visually impressive, yet educational.
TABI, a new face of the Tatra Banka, was introduced through a hero commercial, built primarily in Houdini, allowing the world of TABI to feel fluid, organic, and alive.
The universe of TABI represents one of my most complex works to date, combining character design, world-building, animation systems, technical problem-solving, and large-scale creative direction across digital products, marketing, lots of campaign materials and speculative physical space.
TABI's universe represents vision of the future, a world where nature and digital technology come together in a symbiotic union, at a point when technology becomes so advanced it is indistinguishable from our natural world. And so, the anemone turns into a tree, and the tree grows money. A world visually impressive, yet educational.
TABI, a new face of the Tatra Banka, was introduced through a hero commercial, built primarily in Houdini, allowing the world of TABI to feel fluid, organic, and alive.
The universe of TABI represents one of my most complex works to date, combining character design, world-building, animation systems, technical problem-solving, and large-scale creative direction across digital products, marketing, lots of campaign materials and speculative physical space.
Creative Direction, Film Direction
Year
2024
Client
Tatra Banka
Production
Sorrywecan
TABI's universe represents vision of the future, a world where nature and digital technology come together in a symbiotic union, at a point when technology becomes so advanced it is indistinguishable from our natural world. And so, the anemone turns into a tree, and the tree grows money. A world visually impressive, yet educational.
TABI, a new face of the Tatra Banka, was introduced through a hero commercial, built primarily in Houdini, allowing the world of TABI to feel fluid, organic, and alive.
The universe of TABI represents one of my most complex works to date, combining character design, world-building, animation systems, technical problem-solving, and large-scale creative direction across digital products, marketing, lots of campaign materials and speculative physical space.
Interactive Banking App Development
A central part of the project was a children’s financial literacy application, where TABI functions as a guide through games and financial systems.
Together with the team of sorrywecan, we developed TABI’s movement behaviour, animations, interactions, outfit collections, and a wide range of 3D assets such as badges and objects.
A key challenge was integrating an animated 3D character into an application that did not support a real-time 3D engine, requiring close collaboration with developers and alternative technical solutions.
A central part of the project was a children’s financial literacy application, where TABI functions as a guide through games and financial systems.
Together with the team of sorrywecan, we developed TABI’s movement behaviour, animations, interactions, outfit collections, and a wide range of 3D assets such as badges and objects.
A key challenge was integrating an animated 3D character into an application that did not support a real-time 3D engine, requiring close collaboration with developers and alternative technical solutions.
debit card design design card debit
debit card design design card debit
debit card design design card debit
