"A global campaign created in collaboration with BeeSweet films and Ogilvy Amsterdam. With an innovative approach to cinematography, we explored the possibilities of virtual production. A cinematic dreamscape, with a touch of AI, taking you right to Grand Canyon.

Shot at the iconic Barrandov studios, we utilized LED walls as the backdrop for our CGI generated landscape. Complemented by 8 meter-tall faux stones, the 200m2 LED panel allowed us to simulate an environment thousands of miles away. A global production, done locally.

Over a 100 people, 2 moths of prep, 7 lens varieties and three different Arri Alexa Mini LF cameras. A success worth the effort, the project has been shortlisted for the Berlin Commercial Awards. A recognition of our desire to create, and innovate at the same time." - Sorrywecan